Another Diamond Article....

[Michael Alexander]

Here's another diamond article.... Thanks John

"Diamond demand will drop by 60 percent in 2009, Chaim Evan-Zohar, a
diamond market analyst and principal of Tacy Consultants, said on Monday.

The diamond industry has been hit by the global slowdown, but the
industry is also one in transition, Evan-Zohar told delegates at the
Mining Indaba.

In 2001, diamond giant De Beers decided to "decartel" itself and let
demand be the driver of its business, said Evan-Zohar.

But as part of this transition, De Beers has "dumped" all its stock into
the market, leaving the diamond industry with a pipeline of between
US$45 billion and US$50 billion.

This has means that rough diamond buyers are not only selling less
because of the global economic slowdown, but they are also replenishing
less, said Evan-Zohar.

"The global economic crisis is only part of the problem," said Evan-Zohar.

"The diamond industry has structural problems. It needed a cleanup, it
needed consolidation and that is where we are now," he added.

Based on market reports in late January, global retail sales growth
showed a drop of 14 percent to 18 percent. US retail numbers were
expected to show a fall of greater than 22 percent and the ripple effect
of destocking should see the polished demand from the retail sector fall
by 33 percent this year.

"Prices of rough are also too high in relation to finished polished
stones," said Evan-Zohar, pointing out that buyers of rough are
anticipating a fall in the rough price, and are holding out till then.

Evan-Zohar said in a way the world was seeing a return to basics where
the public was seeing the value of the goods.

But he warned that fewer and fewer diamonds mines were being discovered,
which meant that the world was running out of diamonds.

"This may be the last generation where women may be given or buy a
naturally formed diamond without having to mortgage their homes to
acquire one," he said."